For property managers & leasing teams
Know which offline leasing sources actually sign leases
Yard signs, resident referrals, drive-bys, print, word-of-mouth — give every offline source a QR code or trackable number, tied to the property. Finally see which ones turn into signed leases, not just calls.
Your ILS and Google leads are tracked to the dollar. But the offline half — the sign out front, the referral, the 'I just drove by' — is a black hole. You're guessing where your signed leases come from, and renewing spend on sources that don't convert.
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